Aug 13, 2012 by edrichome
Shoppers could soon be automatically recognised when they walk into a shop using a controversial new camera.
Called Facedeals, the camera uses photos uploaded to Facebook to recognise people as they walk in.
Shoppers who agree to use the system, which has not been developed with Facebook, will be offered special deals.
The Facebook camera requires people to have authorised the Facedeals app through their Facebook account.
This verifies your most recent photo tags and maps the biometric data of your face.
The system then learns what a user looks like as more pictures are approved.
This data is then used to identify you in the real world. Adan Salazar
August 14, 2012
“Check in with your face” is the motto a U.S. marketing company is using to preface its new face scan deal-linking technology.
Redpepper, out of Nashville, TN, has developed technology that says it will save you money, however, the methods engaged are much more intrusive than your standard grocery store coupon.
The process starts when a “Facedeals” camera, mounted at a venue’s front door, scans and matches your face’s likeness to your Facebook profile, generating customized deals for your area according to your “likes.”
According to Redpepper, “The Facedeals app must be authorized via your Facebook account. With your help, the app verifies your most recent photo tags, using those to map the physical appearance of your face. Our custom-developed cameras then simply use this existing data to identify you in the real world. Personalized deals can now be delivered to your smartphone from all participating locations—all you have to do is show your face.”
Facial recognition is nothing new to Facebook. In June of 2011, they began receiving flak for for not telling users they had begun implementing the “tag suggestions” system, which recognized people in uploaded photos.
This new brand of facial recognition technology is reminiscent of the film adaptation of Philip K. Dick’s Minority Report. In the film, an entire population walks throughout shopping centers while dozens of cameras use eye retina or iris scan technology to customize advertisements, even referring to shoppers by name. infowars.com/facedeals-scans-your-face-to-give-you-deals/